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SoftReply vs Gorgias, honestly.

Best for Shopify and ecommerce brands that want support tightly tied to orders, revenue, and storefront data.

SoftReplyGorgias
AI reply workflowDrafts every reply; a named human approves before send. Autonomy opt-in per mailbox.AI Agent auto-resolves ecommerce queries; not centered on a named human approving each draft.
PhoneAI receptionist answers, fills a call form, files recording + transcript as a ticket.Gorgias Voice is answered by a human agent; AI voice answering comes from a partner app (Consio), not from Gorgias itself.
Audit trailApprover name on every send; source fact number and confidence on every AI-drafted send.Standard ticket history and activity log.
Data residencyEU by default; bring your own AWS SES for outbound email.Google Cloud, with EU transfers covered by SCCs; Gorgias publishes no EU-residency guarantee in its security docs or DPA. No bring-your-own infrastructure.
CRM + sequencesBuilt in — not a separate product.Order and customer context via Shopify; no standalone CRM or native email sequences.
Every row is checked against the vendor's own public product docs, last on 22 July 2026; no pricing rows, since those move too often. These products ship fast — if a row has gone out of date, tell us and we will correct it.

Choose Gorgias if…

Pick Gorgias if you run a Shopify or BigCommerce store and want agents to see and act on orders, refunds, and subscriptions inside every ticket. It's purpose-built for revenue-driving ecommerce support rather than general B2B service.

Moving from Gorgias? Tickets and customers export via the Gorgias API and CSV, so conversations and contacts are migratable.
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